Internal optimization helps a website with good content rank among the best search results. But when the project grows and becomes overgrown with new pages, you can make mistakes that will negatively affect the growth of the site’s position. How to find and correct these errors in time, we will tell you in the article.
Why Check site settings for SEO
The more the site is positioned in the search results, the easier it is for internet users to find it and the more visitors can access it. Positions are influenced by various factors: content, site History, number of references in other sources and technical optimization. The latter plays an important role in the overall success of search engine promotion.
Technical settings include customizing page titles and descriptions( meta tags), titles, image attributes, redirects, creating a page for a 404 error, and much more.
When you launch the site for the first time, you can check several times to make sure that all the settings are perfect. When the project grows, new pages are constantly created, old ones are changed and deleted, mistakes can be made that will affect the promotion. To prevent this from happening, you need to check periodically.
The head of the travel agency opened a new direction-fitness tours in Spain. In six months, Content Manager Ivan has written 10 blog posts that readers enjoy. But it put the same titles (meta Title tag) and descriptions (meta Description tag) for all pages containing articles, and also did not add H1 and H2 tags to article titles. Articles were misclassified and did not reach the first pages of search results.
Ivan consulted with an SEO specialist and made all the adjustments. Several documents climbed to the first page of the search results for important queries: “how to choose a fitness tour”, “fitness tours at sea”. In one month, 1000 new visitors read them, and 10 of them ordered a tour.
A brief Dictionary of SEO terms
To make it easier to understand these parameters and why they are needed, we have prepared a short Dictionary of SEO terms.
The title and Description meta tags
are the title and description of the page that appear in the search results. They are not visible on the page itself, but the name is displayed in the browser tab. In addition, the title and description you specify are often used by search engines to appear in search results.
the transfer of pages and other site content (images, videos, links, etc.) by a spider robot to the index of a search engine. The index is a kind of list of pages that the search engine refers to when searching for pages that match user requests.
The server response code
is a three-digit number that indicates the specific status of the requested page. It clearly tells the browser and search robot how the site reacted to the request for a specific page.
-six tags used when creating HTML pages to structure and divide information into blocks. The header marked with the H1 tag is most relevant for search engines.
Alternative text for images (ALT tag)
– is displayed instead of the image if the image itself is not visible (for example, at the time of loading on a slow connection). In addition, search engines perceive alternative text as keywords and take them into account when indexing.
Page depth is the number of clicks that separate the page from the main page.
Rel = canonical
is an attribute indicating the canonical priority of the page for indexing. With its help, all the characteristics (link weight, behavioral factor, etc.) are transferred to the required version of the document, and the copies are marked by the search robot as insignificant and do not enter the index.
The Internal PageRank
is a relative measure of the distribution of the weight of links between the pages of the same site. The weight is transferred using links from one page to another, as well as the rel = canonical attribute and redirects.
What are optimization errors and how to find them
There are errors of varying severity in SEO, including very large and minor errors. For example, a critical error is Page duplication. If you did not specify in the settings using the Canonical attribute which page is Main and which does not need to be indexed, search engines can lower the positions of both pages.